Crystal Head elevates vodka from party drink to enlightenment elixir by distilling its craft liquor with New Age crystals.

 

These crystals, called Herkimer Diamonds, are believed to contain metaphysical properties that help one achieve higher consciousness.  

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Outdoor

A literal sign from the universe.

Digital

Crystal Head creates a Youtube Channel where thought leaders discuss the metaphysical principles that influence them over vodka on the rocks.

Point of Sale

Customers are able to redeem a coupon by downloading Crystal Head's AR App, and taking a screenshot of the revealed message.

AD: Kate Terentieva