In order to generate buzz for season 3 of The Marvelous Mrs. Maisel, we created a fake activist group — The Men Of Reason Opposed to Nasty Subversives.
MORONS will stop at nothing to bring Midge Maisel down.
Outdoor
We'll place "recruitment ads" around major cities enticing people to become a MORON.




Collateral/Microsite
When people sign up to become MORONS online, we'll send them a brochure loaded with swag and three months free of Amazon Prime.

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Social
We'll highlight rising comediennes on Twitter, encouraging users to attend their shows (in protest!!).


