In order to generate buzz for season 3 of The Marvelous Mrs. Maisel, we created a fake activist group — The Men Of Reason Opposed to Nasty Subversives.

 

MORONS will stop at nothing to bring Midge Maisel down.

Outdoor

We'll place "recruitment ads" around major cities enticing people to become a MORON. 

Collateral/Microsite

When people sign up to become MORONS online, we'll send them a brochure loaded with swag and three months free of Amazon Prime.

Social

We'll highlight rising comediennes on Twitter, encouraging users to attend their shows (in protest!!).