Slimasaurus Jim is the creature Slim Jim uses to procure its delicious meat stick (no, we don't eat him).

Slimasaurus Jim escaped, we're partnering with SnapChat and you to help bring him back home.

Pre-Roll

We'll use Pre-Roll to explain exactly what Slimasaurus Jim is

Packaging

Lucky Slim Jim fans will find "Slimasaurus Jim" in specially marked packages.

Instructions

People can scan Slimasaurus Jim through SnapChat to receive instructions on how to bring him home

Social

We places lost posters on Instagram and SnapChat to get people asking: what the hell is a Slimasaurus Jim?