Slimasaurus Jim is the creature Slim Jim uses to procure its delicious meat stick (no, we don't eat him).
Slimasaurus Jim escaped, we're partnering with SnapChat and you to help bring him back home.
We'll use Pre-Roll to explain exactly what Slimasaurus Jim is
Lucky Slim Jim fans will find "Slimasaurus Jim" in specially marked packages.
People can scan Slimasaurus Jim through SnapChat to receive instructions on how to bring him home
We places lost posters on Instagram and SnapChat to get people asking: what the hell is a Slimasaurus Jim?